We recognized a critical revenue leak after analysing countless payment journeys.
4 out of 10 high-intent buyers drop-off at checkout due to inadequate affordability options. ShopSe was built to solve this business problem.
We empower businesses to maximize conversions through a comprehensive payment acceptance platform.
From instant EMIs to full payments, our solution helps eliminate friction at checkout, making affordability more accessible for every customer.
ShopSe drives measurable outcomes by reducing checkout drop-offs by up to 40 percent, increasing average order value, and improving conversions on high-value purchases.
By enabling smarter affordability, we help businesses build lasting customer relationships and unlock long-term growth.
Pre-approved EMI
Seamless and fastest EMI solution with instant approval from multiple lenders for 5Cr+ pre-approved customers. .
Credit Card EMI
Provide instant EMI to customers with all major credit cards through fast, hassle-free, and seamless EMI conversion.
New to Credit (Digital Finance)
Boost revenue by converting non-pre-approved customers, no credit card or limit needed, supported by multiple lenders.
Yagnesh Desai | Co-Founder & CBO
Yagnesh is an MBA from Great Lakes, Chennai and a B.E. from the University of Pune. He brings extensive experience across digital finance, payments and technology, with expertise in business development, partnerships and go-to-market. Prior to ShopSe, he led LazyPay’s North and South markets at PayU and held business leadership roles across startups.
Shefali Rastogi | Director - Product
Shefali is Director of Product at ShopSe, where she leads product strategy and innovation with a focus on digital payment and affordability solutions. An IIM Calcutta graduate, she brings experience across digital payments, fintech and financial services.
Arif Asfi | Business Head - Partnerships
Arif brings two decades of experience in enterprise sales, partnerships, payments and lending, with leadership roles across the fintech and telecom ecosystem, including Vodafone and Phi Commerce. Most recently, he served as Head of Enterprise Business at Phi Commerce, driving enterprise growth.
Mitul Doshi | VP - Finance
Mitul is an IIM Lucknow alumnus with a Diploma in Financial Management from Welingkar Institute. He brings expertise in business strategy, fundraising, FP&A, M&A, investor relations and commercial strategy, with experience across Technology, SaaS, CRM and FinTech. Prior to ShopSe, he held finance leadership roles at InVideo, Mobikon and Komli Media.
Soma Gambhir | Head - Human Resources
Soma is a Pune University management graduate with expertise across business HR, operations, and employer branding, bringing a well-rounded understanding of strategic and people-focused HR functions.
Sushil Prajapati | Director - Operations
Sushil holds a Bachelor of Commerce in Finance and Accounts from Mumbai University. He brings extensive experience across BFSI and fintech operations, with expertise in consumer operations, reconciliation, settlements, fund management and merchant onboarding. Prior to ShopSe, he held leadership roles at PayU Finance and FDPL Finance, and was instrumental in setting up LazyPay’s Credit Line operations.
