Welcome to ShopSe
Boost conversions with our all‑in‑one Affordability Solution.
- Insurance
- Education
- Travel
- Wellness
- Electronics
- Furniture
ISO/IEC 27001:2022 certified
PCI DSS certified
Read about our security →
THE OPPORTUNITY
Over 25 crore Indians are affordability-led consumers. They want to buy, but only when the right affordability solution is available at checkout.
THE DEMAND
Indians who buy only when the right affordability solution is available.
THE SOLUTION
An affordability solution built, by design and by function, to meet this demand right at checkout.
THE OUTCOME
For customers
Buy what they need, with an EMI plan that fits their budget.
For businesses
Higher conversion and a bigger addressable market.
HOW SHOPSE WORKS
One platform connecting lenders, merchants and customers
ShopSe links your checkout to India’s leading banks and lenders. Lenders reach ready-to-buy customers, merchants convert more buyers, and customers choose an EMI plan that fits, all through one integration.
WORKS WHEREVER YOU SELL
Accept payments in-store and online
Your customer can pay at your counter, through a link, or at your website checkout. Every route ends in the same simple ShopSe payment.
- 1Customer scans the ShopSe QR at your store
- 2Redirected to ShopSe
- 3Completes payment with any payment mode
- 1You send a payment link from the ShopSe dashboard
- 2Customer taps the link
- 3Redirected to ShopSe
- 4Completes payment with any payment mode
- 1Customer selects ShopSe at your checkout
- 2Completes payment with any payment mode
FOR MERCHANTS
Convert more customers with just one form
Your customer fills one short form. ShopSe checks eligibility across 30+ lenders at once, so they see every EMI option they qualify for.
One short form for every customer
30+ lenders checked together
Pre-approved EMI, Credit Card EMI and NBFC Marketplace
PAYMENT MODES
Payment Modes for every profile
Offer EMI to all customers, whether they hold a credit card, have a pre-approved limit, or are new to credit.
Pre-approved EMI
See features
Credit Card EMI
See features
NBFC Marketplace
See features
HOW SETTLEMENT WORKS
Full payment to you. EMIs to the lender.
Whichever payment mode your customer picks, you receive the full order value. The EMI is settled between your customer and their lender.
CHECK BEFORE YOU PITCH
Know their eligibility before you make the call
Pick a lead, fill one short form with your customer’s consent, and see EMI eligibility across multiple lenders in seconds. Walk into every sales call already holding the answer to “I can’t pay it all upfront.”
- Pick a leadStraight from your leads list.
- Fill one formBasic details, with the customer's consent.
- See eligibilityAcross multiple lenders, in seconds.
- 4Make the callPitch knowing they're eligible for EMI.
- 5Close the saleSend a ShopSe payment link.
MERCHANT BENEFITS
Why merchants choose ShopSe
Full payment, upfront
You receive the full order value. The EMI is settled between the customer and the lender.
No operational overhead
ShopSe manages the day-to-day operations, so your team can focus on selling.
Dedicated support team
A dedicated team to help you and your staff whenever you need it.
How merchant onboarding works →
Powering Affordability for 250+ brands across categories
Case Studies
Growth across categories with ShopSe
What EMI at checkout typically changes for insurers, clinics and education businesses.
Insurance
Wellness
Ed-tech
A LEADING INSURER
High-value health and life policies
+46%
higher average premium per policy
BEFORE SHOPSE
AFTER SHOPSE
Average premium per policy
₹28,000
₹41,000
+46%
Payment-page conversion
31%
44%
+13 pts
Drop-off at payment
52%
34%
−18 pts
Renewal rate
68%
79%
+11 pts
Customers choosing a higher sum insured
12%
27%
+15 pts
Illustrative figures based on typical outcomes. Actual results vary by business.
Backed by 30+ banks and NBFCs

Yagnesh Desai
Co-Founder & CBO
Meet the whole team
Want to build with us?
We’re always looking for curious, ambitious people who want to solve meaningful problems.
















